GCC Market Entry Strategy for B2B Retail Supplier
/ Case Study / GCC Market Entry Strategy for B2B Retail Supplier

GCC Market Entry Strategy for B2B Retail Supplier

Issues

A B2B supplier of home goods to retailers lacked a structured approach to enter GCC markets and faced distribution and regulatory hurdles.

Solution

We provided a phased market entry strategy including partner identification, compliance navigation, and demand forecasting.

Approach

Market sizing, competitive benchmarking, local partner vetting, and pricing simulations helped validate the expansion plan.

Recommendations

Enter via joint ventures with local distributors in KSA and the UAE, while maintaining direct B2B channels in Bahrain and Oman.

Engagement ROI

The client achieved 40% YoY growth in GCC revenue within 18 months, with successful partner deals secured in 3 target markets.

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